In this video, I will introduce a Chinese male fashion KOL, Key Opinion Leader, Mr. Bags. His real name is Tao Liang, he is located in Beijing and considered as top KOL. While his parents hoped he would follow their path as a successful finance person, he spent most of his extra time and money on luxury handbags. At age 17, his family sent him to study in the United States. After graduating from business school in 2013, he opened a weibo (China Twitter account) to share his passion and ideas about luxury handbags. His posts went viral and he became a full-time blogger despite his parents thinking. Mr. Bag’s leading social media platforms are weibo, wechat, and Little Red Book. His sales come mainly from his e-commerce platform and English website.
Have a Great Day, and 再见,
Neta
