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LiZiqi activity in China’s e-commerce and Social Media 李子柒

In China, marketing and sales are separated. Liziqi is a famous and winning YouTuber. Her videos explode all over social media and introduce the Chinese traditional way of life. She is introducing Chinese food and heritage in well-made videos.

While Liziqi’s activity in China’s media involves uploading videos to Bilibilibili, Weibo, and WeChat, her products are sold on various e-commerce platforms. Since 2019 she has a Chinese offline shop for her product but her leading sales are through e-commerce platforms such as T-mall, Taobao, and JD. In this video, we will examine her activity within the Chinese Media. We will find what the Chinese audience thinks of her videos, what they wish to know about her, and how Chinese use e-commerce.

I hope you will enjoy my video.

Have a great day, and Zai Jian!

Neta

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